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The eWOM of hotels in online travel agencies and aggregators as influencers in their turnover
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A bibliometric analysis of online influencers: Setting a research agenda
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Analysis of the communication contract between French-speaking swiss cities and their publics on social media platforms
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Evaluating the Effects of Augmented Reality Experience on Mobile Commerce
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The role of live streaming digital platforms to sustain brand strategies: An exploratory study.
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India Social Media Stars Vs The Ordinary Me - The impact of influencer marketing on consumer behaviour
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Me, Myself, and Influencers - Examining the impact of influencers on offline and virtual self-discrepancies
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