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Germany

Challenges of implementing an effective Key Account Management system in a high context culture: the Middle East countries
AHMADI Alireza, NIERSBACH Barbara, SVENIVENS Bjoern

Global Account Management and Organizational Culture: A Literature-based Conceptual Model
KADAM Nayan, NIERSBACH Barbara, SVENIVENS Bjoern

Male or female empowerment in Key Account Management . whats best?
KADAM Nayan, NIERSBACH Barbara

Employer of Choice
MATEHIS Julia

Interfering in Sustainable Travelling of Customers and Employers: An Empirical Study and Implications to Purpose Marketing from a customer perspective
MUCKSCH Janek, ARNOLD Pauline, DZIUMLA Juliane, FINSTERBUSCH Friedhelm, HELLEKEN Tom, POHLERS Leon, ROSIN Dennis, RUCKAU Philipp, SCHUBERT Kai, WEDEKIND Philipp

Male or female empowerment in Key Account Management . whats best? A conceptual framework focusing on the analysis of female KA managers multifaceted roles and competencies
NIERSBACH Barbara

Doing good for you and me? . Impact of individualism on consumer responses towards price increases for ...
PICK Doreen

Brand activism in times of war: Analyzing the consumer point of view
SCHMIDT Holger, KNOTZELE Sarah

When Brands Get Political – The Role of Authenticity in Consumers’ Reactions towards Brand Activism
VIRKUS Tjark, GERDEMANN Sophie, KLEIN Kristina

Acceptance of Digital Customer Relationship Management (CRM) Systems
WALSH Gianfranco, FRENZEL Tobias