Influencer Marketing, Self-Discrepancies And Consumer Behavior: Findings from a large-scale survey
ANAND Jaiswal, SHEHZALA Shehzala
Sustainable brand communications about value-related scandals
KAPOOR Sunaina, SIGNORI PAOLA
Understanding Customer Experience Creation in Online Retailing: A Meta-analytic Approach
KUMAR Bipul
Study of SERP Features/Snippets likeliness which attract online health services or information searchers in France ] V. SPATARO, I. CORAZZA
KUMAR Bipul, CRIE Dominique, MARTIN-SALERNO Annabel
An exploratory study of eudaimonia and hedonism in the context of avitourism
SAHA Debankur, CHAKRABORTY Anirban
India Social Media Stars Vs The Ordinary Me - The impact of influencer marketing on consumer behaviour
SHEHZALA Shehzala
Me, Myself, and Influencers - Examining the impact of influencers on offline and virtual self-discrepancies
SHEHZALA Shehzala
Do we have to reveal or conceal our familiness identity? Consumers perception of a family firm branding in the tourism industry
TERCIA Christiana, AGUSTIAWAN Sonny, SIRAD Dini, TEICHERT Thorsten, WIDARSYAH Redha