From Trickle to an Influx: Exploring the Digital Footprints of Syrian Immigrants in Turkey
AKAGUNERGIN Elif, GOKOGLU Saadet, OZDEMIR Handan

Strategic Imperatives of M-Commerce in Developing Countries
ASHRAF Abdul

Born Global Firmsf Branding and International Experience
ASSERAF Yoel, EFRAT Kalanit

Smart Culture Challenges in Developing Countries: Exploring UNESCO Creative Fields from a Citizen Perspective in Mexico
CACHO-ELIZONDO Silvia

Chutzpadik export behavior: Revealing its mediator effect on the export market orientation-export performance relationship
EFRAT Kalanit, ASSERAF Yoel, SOUCHON Anne, WALD Andreas

Marketing Planning in a VUCA World? The Roles of Environment Scanning and Competitive Intensity
GNIZY Itzhak, ASSERAF Yoel

Marketing activities under restrictions: trends of the pharmaceutical market in Russia
OBOREVICH Anna, TRETYAK Olga

Building brands softly: A study on the effect of country image, affinity, and fan engagement on soft power in sport.
S.LTAN Caroline