Born Global Firmsf Branding and International Experience
ASSERAF Yoel, EFRAT Kalanit
Marketing Planning in a VUCA World? The Roles of Environment Scanning and Competitive Intensity
GNIZY Itzhak, ASSERAF Yoel
Born Global Firmsf Branding and International Experience
ASSERAF Yoel, EFRAT Kalanit
Marketing Planning in a VUCA World? The Roles of Environment Scanning and Competitive Intensity
GNIZY Itzhak, ASSERAF Yoel