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MATEHIS Julia

Changes in generationsf grocery purchasing behavior during COVID-19
MøLLER JENSEN Jan, YANG Yingkui

Exploring the role of social media in shaping young consumers sustainable consumption behaviour
MøLLER JENSEN Jan, YANG Xingming

Firm participation in market education contributions of marketing models for driving sustainable ecological behavior changes
NGUYEN Ngoc Uyen Cong, CRIE Dominique, LOWE Benjamin, STEILS Nadia

Think Green, Feel Authentic. An Exploratory Study On Generation Z Perceptions
PATTUGLIA Simonetta, AMOROSO Sara, LEONE Nicola

Sustainability and Corporate Branding: A strategy
PERLANGELI Genni, REA Andrea