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Sales, CRM, Pricing And Promotion

Global Account Management and Organizational Culture: A Literature-based Conceptual Model
KADAM Nayan, NIERSBACH Barbara, SVENIVENS Bjoern

Male or female empowerment in Key Account Management . whats best?
KADAM Nayan, NIERSBACH Barbara

CSR Opportunities during Covid-19 Pandemic in Cyprus
MORPHITOU Ria, DEMETRIOU Marlen, SAYOUN Karim

Male or female empowerment in Key Account Management . whats best? A conceptual framework focusing on the analysis of female KA managers multifaceted roles and competencies
NIERSBACH Barbara

Doing good for you and me? . Impact of individualism on consumer responses towards price increases for ...
PICK Doreen

Acceptance of Digital Customer Relationship Management (CRM) Systems
WALSH Gianfranco, FRENZEL Tobias