Sectorial Marketing – Services

Are Customers Become Loyal To The Brand Or To The Relationship Program ? (Case Of Banks)
AYOUBI Latifa

Aviation and tourism, many contradictions
BABOU Isabel, GILOTTE Ariane

Online banking: A source of risk for Y and Z generations ? An exploratory study
BOISTEL Philippe, BERRICHE Amira

How to involve people in co-create value with healthcare organizations
DE ROSIS Sabina, SPATARO Veronica, VAINIERI Milena

Users experience with healthcare services: good practices from Tuscany hospitals
DE ROSIS Sabina, PERUZZO Elisa

The impact of Coronavirus on Rural Tourism: case of Lebanon
ELNEMR Nadia

Destination experiential image. An exploratory contribution towards the development of a reliable and valid measurement scale
GUERREIRO Manuela, PINTO DE LIMA Ana

Residents pro-tourism behaviour as a trigger for destination branding engagement: the Algarve case
GUERREIRO Manuela, RAMOS Celia, RENDA Ana, VALLE Patricia

The Online Destination Image as Portrayed by the UGC on social media and Its Impact on Tourists Engagement: Insights from Algarve, Portugal
GUERREIRO Manuela, GOLESTANEH Homayoun, MARTINS Rafaela, PINTO DE LIMA Ana, RAMOS Celia, WIKESJO Magda

Study of SERP Features/Snippets likeliness which attract online health services or information searchers in France ] V. SPATARO, I. CORAZZA
KUMAR Bipul, CRIE Dominique, MARTIN-SALERNO Annabel

Study of SERP Features-Snippets likeliness which attract online health services or information searchers in France
KUMAR Phool

Co-clients as part of the multi-actor service ecosystem: conceptual advances and perspectives
LENAGARD Emmanuelle, BENDOUISSA Saoussan

Inspecting patients Experiential Value to build Patients Loyalty in private and public sector hospitals: An Empirical Investigation
MAHMOOD Saqib, GHANIKHWAJA Muddasar

Defining patient experience and its dimensions: A systematic literature review
MOHAMMADI Sahar, CRIE Dominique, MOUGIN Philippe

"Le rôle central de la peur d’une contamination à la COVID-19 dans l’intention de maintenir les gestes barrières
QUERO Christelle, CRIE Dominique, MARTIN-SALERNO Annabel

An exploratory study of eudaimonia and hedonism in the context of avitourism
SAHA Debankur, CHAKRABORTY Anirban

Patronage Intention of the customer with reference to Green Hotels: Using Theory of planned behavior and Theory of consumption value
SHRIVASTAVA Priyanka

Rethinking Youth Engagement In Evaluating The Experience Of Hospitalization
SPATARO Veronica, BONCIANI Manila, CORAZZA Illaria, DE ROSIS Sabina, HAZELZET Jan

Do we have to reveal or conceal our familiness identity? Consumers perception of a family firm branding in the tourism industry
TERCIA Christiana, AGUSTIAWAN Sonny, SIRAD Dini, TEICHERT Thorsten, WIDARSYAH Redha