Spain

Communication and prevention behaviors, lessons learnt
DELRIOLANZA AnaBelen, PUGAGARCIA Rosaura, SUAREZALVAREZ Leticia, SUAREZVAZQUEZ Ana

Brand stereotypes: the relevance of having a female vs male personality brand
FERNANDEZ SABIOTE Estela, DELGADO-BALLESTER Elena

Do recommendations let users be motivated to buy through Instagram commerce. K.
HERZALLAH DOAA, LIEBANA-CABANILLAS FRANCISCO

Using an eye-tracking approach to explore gender, age, experience differences in visual representation of the brand in Instagram commerce
LIEBANA-CABANILLAS FRANCISCO, HERZALLAH DOAA, MUĂ‘OZ -LEIVA FRANCISCO, SANCHEZ BORREGO ISMAL RAMON

The eWOM of hotels in online travel agencies and aggregators as influencers in their turnover
MORENOREYES Fernando, KRESSSEVILLA LuisAlejandro

A bibliometric analysis of online influencers: Setting a research agenda
PASCUAL Isabel, CANALES Pedro, MORA Elisabet, VILA Natalia

Organizational And Environmental Drivers Of Circular Business Models
SANTOSVIJANDE Leticia, CASTROLOPEZ Adrian, IGLESIAS Victor