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UK

The building blocks of marketing capabilities The managerial framework to build dynamic marketing capabilities in fast-changing
BORISOV Ivaylo

A huge political experiment – exploring the Political Brand Positioning of political parties in Jersey from an internal-extern
PICH Christopher, REARDON John

How to reduce product returns . Should the machine make the offer for partial refunds?
SCHAARSCHMIDT Mario, WALSH Gianfranco

Communicating and aligning brand identity and brand image in a UK University: a multi-stakeholder approach
SPRY Louise, PICH Christopher