Do recommendations let users be motivated to buy through Instagram commerce. K.
HERZALLAH DOAA, LIEBANA-CABANILLAS FRANCISCO

Using an eye-tracking approach to explore gender, age, experience differences in visual representation of the brand in Instagram commerce
HERZALLAH DOAA, LIEBANA-CABANILLAS FRANCISCO, LIEBANA-CABANILLAS FRANCISCO, MUÑOZ -LEIVA FRANCISCO, SANCHEZ BORREGO ISMAL RAMON