Do recommendations let users be motivated to buy through Instagram commerce. K.
LIEBANA-CABANILLAS FRANCISCO, HERZALLAH DOAA
Using an eye-tracking approach to explore gender, age, experience differences in visual representation of the brand in Instagram commerce
LIEBANA-CABANILLAS FRANCISCO, HERZALLAH DOAA, MUÑOZ -LEIVA FRANCISCO, SANCHEZ BORREGO ISMAL RAMON
Using an eye-tracking approach to explore gender, age, experience differences in visual representation of the brand in Instagram commerce
LIEBANA-CABANILLAS FRANCISCO, HERZALLAH DOAA, MUÑOZ -LEIVA FRANCISCO, SANCHEZ BORREGO ISMAL RAMON