EXTRA TOPPING NEVER HURTS: EXPLORING CONSUMERS’ PERCEPTIONS OF BRAND ACTIVISM CAMPAIGNS VIA TEXTUAL BIG DATA ANALYSIS
MARINO Vittoria, CAMMAROTA Antonella, RESCINITI Riccardo, SMALDONE Francesco
Exploring purchase intention in Virtual Reality: evidence from a comparative experimental analysis.
MARINO Vittoria, BRANCA Generoso, RESCINITI Riccardo