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Global Account Management and Organizational Culture: A Literature-based Conceptual Model
NIERSBACH Barbara, KADAM Nayan, SVENIVENS Bjoern

Male or female empowerment in Key Account Management . whats best?
NIERSBACH Barbara, KADAM Nayan

Challenges of implementing an effective Key Account Management system in a high context culture: the Middle East countries
NIERSBACH Barbara, AHMADI Alireza, SVENIVENS Bjoern

Male or female empowerment in Key Account Management . whats best? A conceptual framework focusing on the analysis of female KA managers multifaceted roles and competencies
NIERSBACH Barbara