India Social Media Stars Vs The Ordinary Me - The impact of influencer marketing on consumer behaviour
SHEHZALA Shehzala

Me, Myself, and Influencers - Examining the impact of influencers on offline and virtual self-discrepancies
SHEHZALA Shehzala

Influencer Marketing, Self-Discrepancies And Consumer Behavior: Findings from a large-scale survey
SHEHZALA Shehzala, ANAND Jaiswal