On the impact of digital device on children-adults interactions in museum visit
AYADI K, GUINTCHEVA G, LAGIER J
Giving La Traviata a Contemporary Twist? How Market Identity Shapes Hybridity in Italian Opera
CANCELLIERI G,
Market Implications of Art Collectors’ Consumer Behavior: the case of François Pinault
CODIGNOLA ,
CO-CREATING VALUE DESIGN WITH THE CROWD: A CROWDSOURCING PRACTICE FOR THE INTERIOR DESIGN SECTOR
COLURCIO M, Caré S
CO-CREATING VALUE DESIGN WITH THE CROWD: A CROWDSOURCING PRACTICE FOR THE INTERIOR DESIGN SECTOR
COLURCIO , CARRE
The strategic role of industrial design in the creative and innovative processes of small and medium-sized enterprises.The case of IFI S.p.a.
CONTI E, PENCARELLI T
Don't be evil - Do the right thing. Google and the Art of Being a Sponsor.
GLESNER J,
Customer-to-customer Co-creation: The Impacts of Fans’ experience in the Context of Large Public Events
JOUNY-RIVIER E, DUCROQUET A
Will the television be responsible for the death of art? Analyzing the effect of television consumption on preschool children.
KASLER T,
LIVE DIGITAL BROADCAST: EXPLORINGTHE CASE OF MUSIC VENUES
PREECE ,
The Effect of Greed and Externalized Luxury Consumption on Individuals’ Intention to Purchase Iconic Artworks
RIZZO P,
Cultural Marketing in the Digital Age: The Influence of Place and Media on the Brand Image of Live-Operas
ROLL J, EMES J
AssessingCompetitive Marketing Advantagein Arts & Cultural Organizations
VOSS G,
Artification and shopping behavior: A model proposition
VUKADIN A, LEMOINE J-F, BADOT O