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Orientations in Music

Giving La Traviata a Contemporary Twist? How Market Identity Shapes Hybridity in Italian Opera
CANCELLIERI G

Towards an interpretative approach of artistic value: an exploratory study of indie music
COLLET B

Customer-to-customer Co-creation: The Impacts of Fans’ experience in the Context of Large Public Events
JOUNY-RIVIER E, DUCROQUET A

Cultural Marketing in the Digital Age: The Influence of Place and Media on the Brand Image of Live-Operas
ROLL J, EMES J