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Strategy

When painting is part of the tourism imaginary: the example of Normandy and 19 th century painting
BABOU

Transport narratif, expérience de consommation et intentions à l’égard d’un dispositif transmédia
BOURGEON-RENAULT D, DERBAIX M, JARRIER E, PETR C

CO-CREATING VALUE DESIGN WITH THE CROWD: A CROWDSOURCING PRACTICE FOR THE INTERIOR DESIGN SECTOR
COLURCIO M, Caré S

CO-CREATING VALUE DESIGN WITH THE CROWD: A CROWDSOURCING PRACTICE FOR THE INTERIOR DESIGN SECTOR
COLURCIO , CARRE

The strategic role of industrial design in the creative and innovative processes of small and medium-sized enterprises.The case of IFI S.p.a.
CONTI E, PENCARELLI T

DOES THE CONGRUENCE BETWEEN MOVIE’S GENRE AND ITS COUNTRY-OF- PRODUCTION/ COUNTRY-OF-DIRECTION IMPACT CONSUMER’S INTENTION TO SEE IT?
KILANI A

Innovativi e disruptive Modelli di Marketing sistemico-matriciali nei settori dei beni culturali Italiani: per accelerarne il Risveglio , intensificarne il Rilancio e supportarne il Rinascimento.
MARINO A

AssessingCompetitive Marketing Advantagein Arts & Cultural Organizations
VOSS G