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THE INFLUENCE OF BRAND KNOWLEDGE ON THE INTENTION TO PURCHASE PERSONAL LUXURY PRODUCTS
INGSA Kanyanee

The Core value of luxury brand: rarity or authenticity
JIANG Zhiqing

ANTECEDENTS OF TRUST IN LUXURY BRANDS: A CROSS-CULTURAL ANALYSIS. ROLE OF THE SALES FORCE
MARINAO Enrique

The Role of Brand Historicity in Ahistorical China: the Luxury Watches as Double-Storied Symbol Signaling System
YAMASHITA Yuko