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Session Consumer Behavior

Made in Italy products perception and on site internship experience
BALLOCO .

The advertising of luxury products: Effects on consumer perceptions
CAPESTRO .

The growing demand for exclusive experiences and the role of luxury and contemporary collectionism. Preliminary results
CONTI Emanuela

THE PERCEPTION OF SOCIAL IDENTITY AMONG SECONDARY SCHOOL GROUPS : THE CASE OF THE MAKE-UP MARKET
DE VASSOIGNE Tony

DECODING BUYING AND CONSUMPTION BEHAVIOR OF FEMALE LUXURY CUSTOMERS FROM CENTRAL INDIA
FADNAVIS Milind

INTERNALISED AND EXTERNALISED LUXURY CONSUMPTION: SCALE DEVELOPMENT AND CORRELATIONS WITH PERSONALITY TRAITS AND NEGATIVE VALUES
GUIDO Gianluigi

Sharing in the private sphere: People’s means-end chains behind their motivation to borrow (not) from others
KLEMM .

CONSUMER RESPONSE TO CAUSE-RELATED SPORT SPONSORSHIP: DOES GENDER MATTER?
LAFRANCE HORNING Denyse

Variables that affect the purchase intention of Peruvian lucuma
PIPOLI DE AZAMBUJA Gina