English

Bricks and Mortar Retail Stores as Sustainability Communication Channels for Luxury Fashion Brands
ARRIGO Elisa

Automobiles: the amazing adventure of democratized luxury
BABOU Isabel

Made in Italy products perception and on site internship experience
BALLOCO .

The advertising of luxury products: Effects on consumer perceptions
CAPESTRO .

DETERMINANTS OF HOTEL ROOM RATES
EL-NEMR Nadia

DECODING BUYING AND CONSUMPTION BEHAVIOR OF FEMALE LUXURY CUSTOMERS FROM CENTRAL INDIA
FADNAVIS Milind

SOCIAL DISTANCE IN CUSTOMER-SERVICE EMPLOYEE ENCOUNTERS: A LUXURY VS. NON-LUXURY COMPARISON
FASSNACH .

LUXURY FASHION BRANDS OWNERSHIP OF PRIVATE ART FOUNDATIONS: A NEW WAY OF CONCEIVING MARKETING
GRASSI Alessia

INTERNALISED AND EXTERNALISED LUXURY CONSUMPTION: SCALE DEVELOPMENT AND CORRELATIONS WITH PERSONALITY TRAITS AND NEGATIVE VALUES
GUIDO Gianluigi

THE INFLUENCE OF BRAND KNOWLEDGE ON THE INTENTION TO PURCHASE PERSONAL LUXURY PRODUCTS
INGSA Kanyanee

The Core value of luxury brand: rarity or authenticity
JIANG Zhiqing

Leading edge flow of content marketing
KAUR-SINGH .

Sharing in the private sphere: People’s means-end chains behind their motivation to borrow (not) from others
KLEMM .

CONSUMER RESPONSE TO CAUSE-RELATED SPORT SPONSORSHIP: DOES GENDER MATTER?
LAFRANCE HORNING Denyse

Is Online Always Better? Critical Considerations for Using Online Flagship Stores for Designer Clothing
LINDENBECK Benedikt

ANTECEDENTS OF TRUST IN LUXURY BRANDS: A CROSS-CULTURAL ANALYSIS. ROLE OF THE SALES FORCE
MARINAO Enrique

The Impact of digital marketing on luxury fashion brands
MEKONNEN Aster

Variables that affect the purchase intention of Peruvian lucuma
PIPOLI DE AZAMBUJA Gina

The Role of Brand Historicity in Ahistorical China: the Luxury Watches as Double-Storied Symbol Signaling System
YAMASHITA Yuko