Psychological discomfort during the brand experience in VR-based metaverses: The role of brand attitude ex ante.
BOCCALINI Sara, PATRIZI Michela, VERNUCCIO Maria
Made in Italy values “meet” sustainability: The E. Marinella case.
BOCCALINI Sara, CECCOTTI Federica, PASTORE Alberto, PATRIZI Michela, SCRIMIERI Chiara, VERNUCCIO Maria