"Artificial" intelligence ? Reinventing the design and production of doctoral theses.
BERGADAA Michelle
Psychological discomfort during the brand experience in VR-based metaverses: The role of brand attitude ex ante.
BOCCALINI Sara, PATRIZI Michela, VERNUCCIO Maria
From GRAPPA to RoBERTa, a huge step froward in inferring sentiments and opinions from Natural Language in Marketing, Applications to BigData from a Covid19 Tweets Collection.
CALCIU Michel , MOULINS Jean-Louis, SALERNO Francis
Investigating consumption values and purchase intentions in metaverse shopping: An exploratory study.
COLUMBANO Martina, VENTURINI Alice
The human side of metaverse.
MARRONE Teresa, BASILE Vincenzo, FABIO Giuseppe, CANTONE Luigi
AI, heritage and social networks: what strategies for valorization ? The case of Douyin
PAQUIEN-SEGUY Françoise
The bifactor s-1 model : an appropriate model for multidimensional marketing scales.
SOULIE Pierre-Charles, BREE Joël
Writing faster. How to support systematic literature review process with AI tools ?
TOMCZYK Przemyslaw
Ok Google: How to optimize search engine optimization for voiced information searches?
VACHAUDEZ Aurélie, DEPUYDT Séverine, TANCREDI Camille