Analysis of the effect of the Covid-19 pandemic on consumer behavior: Application of the S-O-R model
AJLANI Meryeme, EL KHALKHALI I.

Consumer identity and its influence on the adoption of cryptocurrency: A conceptual paper
ASHRAF Samreen

Exploring the paradox of digital advertising effectiveness: the result of a qualitative study
BATTAGGIA Matteo, BETTIOL Marco

Television series and the critical reception of managerial practices: The case of The Dropout, fictionalizing the Theranos scandal
BRASSIER Pascal, ESCURIGNA Julie

Brand benevolence: myths and realities from consumers perspectives
CASENAVE Eric, MUGEL Ophélie

Assessing the impact of scandals on brand attitude in sport sponsorship versus endorsement.
D'ASTOUS Alain, LMOKHTARI Ilyas, BOUJBEL Lilia

The impact of the color of gendered products on the brand coolness
FAUVEL Léa, SOHIER Romain

Sovereign brands contribution to corporate CSR objectives: Proposed definitions and operating methods
JOURDAN Philippe, PACITTO Jean-Claude

A study on Impact of Brand Scandal on Consumer Attitudes.
KAPOOR Sunaina

Marketing communications of brand-related stereotypes and consumer responses: A mixed- methods approach.
KOLBL Ziva, ARSLAGANIC-KALAJDZIC Maja, PLAKOYIANNAKI Emmanuella, DIAMANTOPOULOS Adamantios

Taste with the eyes - The influence of lightness and saturation of packaging color on taste.
LE HEN Alexandre, LACOSTE-BADIE Sophie, DROULERS Olivier

Perceived age as a component of brand personality: Consequences for brand attractiveness
RAHN Felix, SCHMIDT Holger

Gender narratives decoded in marketing: Selling identity or outdated stereotypes?
RITCH Elaine, KNOX Hannah

Treatment of digital advertising in the online press in the Community of Madrid according to geographical character
YUSTRES DURO Pilar, RODRIGUEZ-CARMONA Laura Melando