Consumption communities. Critical review and theoretical implications beyond marketing
DALLI Daniele

When influencers promote their own products: Trust perceptions following explicit versus implicit promotion styles
DOST Florian, PESCHKE Christiane

Best Friends: Exploring Relationship Impact on Joint Consumption
GEDEON Eszter, ROBERT-DEMONTROND Philippe

"It s hot in this streetcar", or how sensory marketing could help change users thermal perceptions
GROBERT Julien, ADAM Nicolas, BOUVET Anne, DUHIN Antoine

Food waste: Is Generation Z less vigilant?
INGARAO Aurore, SUGIER Laure, RODRIGUEZ Virginie

Approaching very old people: Rely on traditions and don’t forget to call.
LAU Vanessa, DOST Florian

The influence of the perceived authenticity and proximity of the products. An application to the clothing sector.
SACO Virginie, LICHTLE Marie-Christine, FOLCHER Pauline

A model to understand the level of use of subscription video-on-demand platforms and illegal streaming sites
SERRANO DE LARA Diana, REDONDO BELLON Ignacio