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Digital Marketing

Human chatbot service agents in online service recovery ? An experimental study on customer justice evaluations
ALBRECHT Carmen-Maria, FREITAG Adriane

A psychographic view on the influencing chain of fairness in fashion influencer – Follower relations
BIDMON Sonja, PROBSDORFER Alexandra, SULZER Ines

Gender stereotypes and the representation of body and nutrition: A study of fitness accounts on Instagram
DAVID Maxime, EZAN Pascale, MALLET Stéphane, ROUEN-MALLET Caroline

Study of the impact of the characteristics of a product placement on YouTube on the reactions of Internet users
REGNIER Simon, LEMOINE Jean-François

Attention please! How attention drives social media engagement
REICHSTEIN Thomas, DOST Florian

Emergence of individual psychological ownership through emotions – An empirical analysis in the entertainment industry
RUGER Sophie, RUCKAU Philipp

The influence or retail website design on internet users reactions: The case of menu layout
SENDER Thomas, LEMOINE Jean-François

Why read this?: Exploring the cues consumers use to evaluate online reviews in the context of deception
WETZLER Andrea, MUNZEL Andreas