I am a conversational agent : How to disclose its identity when not human.
BANANA Salma, BALECH Sophie
Climate change, safety threat, and consumer food responses
BARBAROSSA Camille, DI POCE Carmen, PASTORE Alberto
Consumer’s perceptions of ornamental innovations: An exploratory study
BELBOULA Imène, PANTIN-SOHIER Gaëlle, SYMONEAUX Ronan, MEGNANT Alan, SEGOND Naïs
The impact of visual codes on Burgundy wine labels on purchase intention : An application of conjoint analysis
BENSA Françoise
championing gender fluidity in luxury fashion: A case study on Gucci under Alessandro Michele’s creative direction.
BERNARDI Lorenzo, CEDROLA Elena, MASE Stefania
The role of flow state on environmental concern: The case of virtual reality educational experiences
BONNETIER Caroline, MAUBISSON Laurent, COUTELLE Patricia
Interactive technologies: Measuring the impact of perceived autonomy and control on the consumer- salesperson relationship
BOUDKOUSS Hafida
Does the country-of-origin still have an impact on the consumer of luxury brands? An international longitudinal approach 10 years later
BOUJENA Othman, PEDERZOLI Daniele, GODEY Bruno, AIELLO Gaetano, DONVITO Raffaele
Evaluation of the intention to use a augmented reality mobile application for wine purchases
BOURLIATAUX-LAJOINIE Stéphane, RIVAL Yann, DAVID Mickael, CACHO-ELIZONDO Silvia
Perception of privacy by mobile applications and user satisfaction: The case of TripAdvisor
BOURLIATAUX-LAJOINIE Stéphane, LEROY Julie, TANG-TAYE Jean-Pierre, MAUBISSON Laurent
Television series and the critical reception of managerial practices: The case of The Dropout, fictionalizing the Theranos scandal
BRASSIER Pascal, ESCURIGNA Julie
From GRAPPA to RoBERTa, a huge step froward in inferring sentiments and opinions from Natural Language in Marketing, Applications to BigData from a Covid19 Tweets Collection.
CALCIU Michel , MOULINS Jean-Louis, SALERNO Francis
Brand benevolence: myths and realities from consumers perspectives
CASENAVE Eric, MUGEL Ophélie
Persistence of customers during their shopping journey
COCCO Helen, DEMOULIN Nathalie
Why are health guidelines not always effective? The role of distance from illness and reactance to health guidelines
COTTET Patrice, FERRANDI Jean-Marc, LICHTLE Marie-Christine, PLICHON Véronique
Increasing creative self-efficacy through mental imagery: Construction and contribution of an online serious game
CUNY Caroline, PATROIX Isabelle
Gender stereotypes and the representation of body and nutrition: A study of fitness accounts on Instagram
DAVID Maxime, EZAN Pascale, MALLET Stéphane, ROUEN-MALLET Caroline
The dark side of metaverse for luxury : Immersive experience and brand authenticity.
DE KERVILLER Gwarlann, CANIVET Chloé
Product recall: Impact on the breach of the psychological contract and consumer disorientation in the food sector
DE VASSOIGNE Tony, SOBOCINSKI Przemek
Comparative approach to the influence of Nova and NutriScore on food choice behaviour and product perception. The case of yoghurt.
DELANNOY Arnaud, LAROUTIS Dimitri, MANN-DAVID Stéphanie
Sleeping beauties: The limited consumer appropriation of their inherited luxury products
DESMICHEL Perrine
How luxury brands craft product preciousness in the service encounter
DION Delphine, BORRAZ Stéphane, DUBREUIL Clément
Are digital sharing platforms driving users to over-consume? A home swapping platform study.
DUONG Quynh Lien
What processes and factors enable the growth of the full-service restaurant industry through click and collect?
EL EUCH MAALEJ Mariem, JEANNOT Florance, JONGMANS Eline, SALVADOR Marielle, DEMPERAT Maud
The impact of the color of gendered products on the brand coolness
FAUVEL Léa, SOHIER Romain
Food upcycling : How to improve the consumer s willingness to pay ?
FERRANDI Jean-Marc, LICHTLE Marie-Christine, MIONE Anne, SIADOU MARTIN Béatrice, EPPE
The transformation of marketing activities to integrate the planetary boundaries
GASIGLIA Nicolas, SCHMITT Julien
A virtual reality visit to a UNESCO site: A loss leader or a substitute? The case of the Lascaux cave.
GAUTHIER-PEIRO Marie-France, BOURLIATAUX-LAJOINIE Stéphane, AGBOKANZO Koffi, MAZIERE Bruno
Best Friends: Exploring Relationship Impact on Joint Consumption
GEDEON Eszter, ROBERT-DEMONTROND Philippe
"It s hot in this streetcar", or how sensory marketing could help change users thermal perceptions
GROBERT Julien, ADAM Nicolas, BOUVET Anne, DUHIN Antoine
How to reconcile buying local products through vending machines ? The clash of cultures
HANAN Audrey, MOULINS Jean-Louis, PACHE Gilles
Marketing and wellness: the Tao way.
HEILBRUNN Benoît
Food waste: Is Generation Z less vigilant?
INGARAO Aurore, SUGIER Laure, RODRIGUEZ Virginie
Dyadic business relationships within B2B services in developing countries : Lessons from the pharmaceutical distribution sector in Vietnam
JALLAT Frederic
To contribute : A non-market experience that interlaces production and consumption.
JOUD Erwan, JULLIEN Nicolas, LE GALL-ELY Marine
Sovereign brands contribution to corporate CSR objectives: Proposed definitions and operating methods
JOURDAN Philippe, PACITTO Jean-Claude
Optimizing the online customer experience with chatbots through preferences for human attributes
KBAIER Eya, HMISSI Hechmi, NAJJAR Chaima
“A moral boost for us or a moral boost for me?” – How self and other-oriented drivers of sustainable behaviour influence vicarious moral licensing
KIELAR Maciej
The impact of humour in anti-smoking prevention campaigns on the attitudes and intentions of young people under the age of 17.
LAMBERT Maud, SCARANO Monica, MARTIN Annabel
Understanding the sustainable value of packaged food products based on the price-quality trade- off.
LAMBEY-CHECCHIN Christine, AMBLARD Corrine
But why do followers have a multi-platform following behavior?
LAROUTIS Dimitri, DELANNOY Arnaud
Taste with the eyes - The influence of lightness and saturation of packaging color on taste.
LE HEN Alexandre, LACOSTE-BADIE Sophie, DROULERS Olivier
The Live Shopping trilogy emerging in China: The benefits of sensory marketing
LI Dongfang, NABEC Lydiane
[crickets chirping] Nature sounds affecting attitudes and behaviors towards insect foods in a cross- cultural investigation
MARQUIS Didier, REINOSO-CARVALHO Felipe, DELIZA Rosires, PANTIN-SOHIER Gaëlle
Re-examining the determinants and calculation of the Net Promoter Score (NPS): An empirical investigation in the retail sector
MAUBISSON Laurent, MENCARELLI Rémi, RIVIERE Arnaud
Beyond the black hole, the untapped horizons of technological innovation in banking: Summary of the literature and outlook
MBAM Augustin Junior, BERRICHE Amira, BEKOLO Claude
The role of social norms in promoting sustainable consumption.
MELNYK Vladimir
Exploration of the dark side of mobile technologies on consumer immersion in touristic experience: The case of theme parks.
MORRONGIELLO Caroline, BONNEFOY-CLAUDET Lydie
The duality between Self-EXPansion and Self-EXTension : An application to smartwatches users
NACHIT Oussama, BALBO Laurie, LICHTLE Marie-Christine
What delivery choices do eco-responsible consumers make when shopping online?
PAILLART Alexandre, AMINE Abdelamjid, de PECHPEYROU Pauline
AI, heritage and social networks: what strategies for valorization ? The case of Douyin
PAQUIEN-SEGUY Françoise
Netflix with ads: An exploratory study of the relationship between perceived value and perceived ad intrusion.
PERRAUD Laure, RODRIGUEZ Virginie
The effect of process-oriented, consistent customer service and digital in-store services on customer satisfaction
QUERFURTH Marco
Becoming an emergency physician: From dream to nightmare? A marketing approach to human resources
QUERO Christelle, CRIE Dominique, BERRICHE Amira
Study of the impact of the characteristics of a product placement on YouTube on the reactions of Internet users
REGNIER Simon, LEMOINE Jean-François
Telecommuting: What s best for Generation Z salespeople?
ROCHE Didier
Front line employees’ competencies in the era of “Phygitability”
ROTEN Yonathan
The influence of the perceived authenticity and proximity of the products. An application to the clothing sector.
SACO Virginie, LICHTLE Marie-Christine, FOLCHER Pauline
The influence or retail website design on internet users reactions: The case of menu layout
SENDER Thomas, LEMOINE Jean-François
Legal obligation versus CSR commitment: Should marketers claim their sustainable practices are constrained by law?
SERE DE LANAUZE Gilles, SIADOU-MARTIN Béatrice
The bifactor s-1 model : an appropriate model for multidimensional marketing scales.
SOULIE Pierre-Charles, BREE Joël
Consumer acceptance of 3D food printing
TAMARO Annick, GIRARDON Kimberley, INNOCENT Morgane, DECOURCELLE Nicolas
Shared product: Typology and issues for firms
TAMIN Batoul, PETITPRETRE Benoît, BOURLIATAUX-LAJOINIE Stéphane
Engaging coastal users in pro-environmental behaviors: An analysis of social marketing practices
TRELOHAN Magali
Ok Google: How to optimize search engine optimization for voiced information searches?
VACHAUDEZ Aurélie, DEPUYDT Séverine, TANCREDI Camille
Effectiveness of retargeted direct mailing : When does it work ?
VAFAINA Saeid
A better understanding of consumer perceptions of the naturalness of food products in relation to their degree of processing.
VALLERIE Hugo, TAMARO Annick, INNOCENT Morgane, GABRIEL Patrick
Why read this?: Exploring the cues consumers use to evaluate online reviews in the context of deception
WETZLER Andrea, MUNZEL Andreas
Big pharma s electronic word of mouth during Covid-19
ZEAITER Zaynab
Product-harm crisis and scandal of communication: The case of Lactalis.
ZGHAL CHHAIDER Khouloud, FALL DIALLO Mbaye