Consumer’s perceptions of ornamental innovations: An exploratory study
BELBOULA Imène, PANTIN-SOHIER Gaëlle, SYMONEAUX Ronan, MEGNANT Alan, SEGOND Naïs

New product adoption processes exploring motivations and barriers to adopt the electric car in Mexico
CACHO-ELIZONDO Silvia

Increasing creative self-efficacy through mental imagery: Construction and contribution of an online serious game
CUNY Caroline, PATROIX Isabelle

What processes and factors enable the growth of the full-service restaurant industry through click and collect?
EL EUCH MAALEJ Mariem, JEANNOT Florance, JONGMANS Eline, SALVADOR Marielle, DEMPERAT Maud

Beyond the black hole, the untapped horizons of technological innovation in banking: Summary of the literature and outlook
MBAM Augustin Junior, BERRICHE Amira, BEKOLO Claude

The duality between Self-EXPansion and Self-EXTension : An application to smartwatches users
NACHIT Oussama, BALBO Laurie, LICHTLE Marie-Christine

Agile branding – Just a buzzword or the answer of modern brand management to a dynamic environment?
POEHLMANN Michaela, SEITZ Jürgen, JAMBRINO-MALDONADO Carmen, DE LAS HERAS-PEDROSA Carlos

Consumer acceptance of 3D food printing
TAMARO Annick, GIRARDON Kimberley, INNOCENT Morgane, DECOURCELLE Nicolas