Does the country-of-origin still have an impact on the consumer of luxury brands? An international longitudinal approach 10 years later
BOUJENA Othman, PEDERZOLI Daniele, GODEY Bruno, AIELLO Gaetano, DONVITO Raffaele
How to reconcile buying local products through vending machines ? The clash of cultures
HANAN Audrey, MOULINS Jean-Louis, PACHE Gilles
Understanding consumer financial trust across national levels of interpersonal trust
HANSEN Torben
Country image "Spain" in International sports events
KUSTER-BOLUDA Inés, VILA-LOPEZ Natalia, MORA-PEREZ Elisabet, CASANOVES-BOIX Javier, SARABIA-SANCHEZ Francisco
Do consumers percieve a green country image of a country ? Attidunal antecedents and impact of willingness to buy
MARTINELLI Elisa, CASTROGIOVANNI Antonino, SARTI Elena
A conceptualization of an employer brand through a franchise network in emerging countries
MOHAMED REDHA Belboula
Perception of rainbow washing – Empirical results from two European countries on a new marketing challenge
MUCKSCH Janek, NIELSEN Martin, SIEMS Florian