Exploring the paradox of digital advertising effectiveness: the result of a qualitative study
BATTAGGIA Matteo, BETTIOL Marco
The effect of using serifs in brand names on luxury perception.
BAZZANI Andrea, FRUMENTO Paolo, GARGANI Sofia, TRIESTE Leopoldo, FARAGUNA Ugo, TURCHETTI Giuseppe
Psychological discomfort during the brand experience in VR-based metaverses: The role of brand attitude ex ante.
BOCCALINI Sara, PATRIZI Michela, VERNUCCIO Maria
Uncovering antecedents and paths to an effective unconventional marketing strategy in the sport industry
BOVI Claudia, MAZZU Marco Francesco
Made in Italy values “meet” sustainability: The E. Marinella case.
CECCOTTI Federica, VERNUCCIO Maria, PATRIZI Michela, BOCCALINI Sara, SCRIMIERI Chiara, PASTORE Alberto
Exploring the multidimensionality of wellbeing in the marketing literature through a bibliometric approach.
CELIO Francesca, RICOTTA Francesco
Investigating consumption values and purchase intentions in metaverse shopping: An exploratory study.
COLUMBANO Martina, VENTURINI Alice
When personalization hangs out with customer loyalty: A bibliometric analysis.
D'AMICO Simona, IASEVOLI Gennaro, OTTOLENGHI Chiara
Consumption communities. Critical review and theoretical implications beyond marketing
DALLI Daniele
Consumer emotions and perceptions about value-related brand scandals: Insights from a qualitative study.
DE NARDI Giada, KAPOOR Sunaina, SIGNORI Paola
Digital transformation and Covid-19 : Key challenge for the consultant - client relationship
GABBIANELLI Linda, PENCARELLI Tonino
Sustainable practices and consumers’ well-being: conceptual maps.
GABRIELLI Veronica, DE MITE Stefania
Contextualizing value (co-)creation
GRANDINETTI Roberto
Controversies and consumer behaviour: Lessons from Dior s online brand community.
HERANGA HETTIARACHI MAHA HETTIARACHCIGE Asheen, CABIDDU Francesca, FRAUX Moreno
Digital channels and encroachment : Ownership redirection in franchise channels
MANARESI Angelo
The human side of metaverse.
MARRONE Teresa, BASILE Vincenzo, FABIO Giuseppe, CANTONE Luigi
Do consumers percieve a green country image of a country ? Attidunal antecedents and impact of willingness to buy
MARTINELLI Elisa, CASTROGIOVANNI Antonino, SARTI Elena
The role of Branded Museums in revitalizing tourism after disruption: qualitative research
MAZZU Marco Francesco, DELLA SALLA Irene, DE ANGELIS Matteo
Sustainability in the fashion and luxury industry, an effective marketing tool only if human to human
PELLICELLI Anna Claudia, ROMANA GARRONE Carola
Circular fashion : Is fashion for the environment possible ? A survey on the propensity to responsible purchasing and consumption
PIERLI Giada, MURMURA Federica
The influence of lenders’ personalities in luxury renting.
PINO Giovanni, OSTOVAN Nima, GHIASSALEH Arezou, ROCHER Bruno
Digital technologies and Internal Employer Branding. An Italian study.
SAVELLI Elisabetta, VELLA Ilaria
The impact of generative AI: A multi-case study analysis of enhancing well-being along the customer journey.
TOUTI Magda, BARTOLI Chiara, MATTIACCI Alberto