The effect of using serifs in brand names on luxury perception.
BAZZANI Andrea, FRUMENTO Paolo, GARGANI Sofia, TRIESTE Leopoldo, FARAGUNA Ugo, TURCHETTI Giuseppe

championing gender fluidity in luxury fashion: A case study on Gucci under Alessandro Michele’s creative direction.
BERNARDI Lorenzo, CEDROLA Elena, MASE Stefania

The dark side of metaverse for luxury : Immersive experience and brand authenticity.
DE KERVILLER Gwarlann, CANIVET Chloé

Sleeping beauties: The limited consumer appropriation of their inherited luxury products
DESMICHEL Perrine

How luxury brands craft product preciousness in the service encounter
DION Delphine, BORRAZ Stéphane, DUBREUIL Clément

Controversies and consumer behaviour: Lessons from Dior s online brand community.
HERANGA HETTIARACHI MAHA HETTIARACHCIGE Asheen, CABIDDU Francesca, FRAUX Moreno

The influence of lenders’ personalities in luxury renting.
PINO Giovanni, OSTOVAN Nima, GHIASSALEH Arezou, ROCHER Bruno