Marketing and Sustainability

Discrepancy between attitudes and behavior in sustainable purchase decisions of Generation Z.
BERGER-GRABNER Doris, KIESL Anne

The role of flow state on environmental concern: The case of virtual reality educational experiences
BONNETIER Caroline, MAUBISSON Laurent, COUTELLE Patricia

Made in Italy values “meet” sustainability: The E. Marinella case.
CECCOTTI Federica, VERNUCCIO Maria, PATRIZI Michela, BOCCALINI Sara, SCRIMIERI Chiara, PASTORE Alberto

Consumer emotions and perceptions about value-related brand scandals: Insights from a qualitative study.
DE NARDI Giada, KAPOOR Sunaina, SIGNORI Paola

Looking for responsible consumers: Emotions as a driver of sustainable decisions.
FERNANDEZ-SABIOTE Estela, LOPEZ-LOPEZ Inés, RUIZ-DE-MAYA Salvador

Food upcycling : How to improve the consumer s willingness to pay ?
FERRANDI Jean-Marc, LICHTLE Marie-Christine, MIONE Anne, SIADOU MARTIN Béatrice, EPPE

The case for a durable value for the fashion industry – A case for a wool cooperative in Canada.
FONTAINE Richard

The transformation of marketing activities to integrate the planetary boundaries
GASIGLIA Nicolas, SCHMITT Julien

From CSR implementation to market impact: The managers’ vision in an emerging economy
JUAN CAMBRA-FIERRO Jesus, PEREZ-LOPEZ Maria-Eugenia, RUZ Miguel Angel, CHABAN Omar

“A moral boost for us or a moral boost for me?” – How self and other-oriented drivers of sustainable behaviour influence vicarious moral licensing
KIELAR Maciej

Engaging Baby Boomers (55+) in sustainability conversations online
KNIGHT Hanne, VORSTER Lizette, YACINE HADDOUD Mohamed

Sustainable marketing orientation: A scientific analysis of its impact on the branding activities of the manufacturing industry.
MARIN-AGUILAR Jose, RIVIERA-MARTINEZ Marco, DIAZ DUARTE Aura, VILA-LOPEZ Natalia, KUSTER-BOLUDA Inés

The role of social norms in promoting sustainable consumption.
MELNYK Vladimir

What delivery choices do eco-responsible consumers make when shopping online?
PAILLART Alexandre, AMINE Abdelamjid, de PECHPEYROU Pauline

Circular fashion : Is fashion for the environment possible ? A survey on the propensity to responsible purchasing and consumption
PIERLI Giada, MURMURA Federica

Legal obligation versus CSR commitment: Should marketers claim their sustainable practices are constrained by law?
SERE DE LANAUZE Gilles, SIADOU-MARTIN Béatrice

Shared product: Typology and issues for firms
TAMIN Batoul, PETITPRETRE Benoît, BOURLIATAUX-LAJOINIE Stéphane

Exploring the factors shaping green purchasing decision-making: The role of product categories
YINGKUI Yang, JøRGENSEN René, MOLLER JENSER Jan