Marketing — Services

A virtual reality visit to a UNESCO site: A loss leader or a substitute? The case of the Lascaux cave.
GAUTHIER-PEIRO Marie-France, BOURLIATAUX-LAJOINIE Stéphane, AGBOKANZO Koffi, MAZIERE Bruno

Exploration of the dark side of mobile technologies on consumer immersion in touristic experience: The case of theme parks.
MORRONGIELLO Caroline, BONNEFOY-CLAUDET Lydie

Assessing the influence of national sports celebrities on tourist perceptions and visit intentions: A cross-cultural comparison.
PASCUAL DEL RIQUELME MARTINEZ Maria, VILA Natalia, KUSTER Inés, MORA Elisabet