Uncovering antecedents and paths to an effective unconventional marketing strategy in the sport industry
BOVI Claudia, MAZZU Marco Francesco

How customers size influence the link between suppliers marketing efforts and relationship strength
CAMBRA-FIERRO Jesus, PEREZ-LOPEZ Maria-Eugenia, RUZ Miguel Angel, TRIFU Andrea, CHABAN Omar

Digital transformation and Covid-19 : Key challenge for the consultant - client relationship
GABBIANELLI Linda, PENCARELLI Tonino

Fostering citizen scholars through marketing education.
GAO Yuhui

Contextualizing value (co-)creation
GRANDINETTI Roberto

To contribute : A non-market experience that interlaces production and consumption.
JOUD Erwan, JULLIEN Nicolas, LE GALL-ELY Marine

Car sharing – An overview of benefits, costs, and its role in the mobility system of the future
PARMENT Anders

Focusing on the purpose marketing trend: Bridging political science for theoretical advancements and strategic optimization
RUGER Theres, SIEMS Florian

Digital technologies and Internal Employer Branding. An Italian study.
SAVELLI Elisabetta, VELLA Ilaria