• Author
    • from L to Z
  • Country
  • Subject
  • Language

Mexico

New product adoption processes exploring motivations and barriers to adopt the electric car in Mexico
CACHO-ELIZONDO Silvia

Sustainable marketing orientation: A scientific analysis of its impact on the branding activities of the manufacturing industry.
MARIN-AGUILAR Jose, RIVIERA-MARTINEZ Marco, DIAZ DUARTE Aura, VILA-LOPEZ Natalia, KUSTER-BOLUDA Inés