The supermarket of the future a digital exhibition and multisensory shopping experience
BOTSCHEN Guenther, STREICHER Mathias
Interactive technologies: Measuring the impact of perceived autonomy and control on the consumer- salesperson relationship
BOUDKOUSS Hafida
Persistence of customers during their shopping journey
COCCO Helen, DEMOULIN Nathalie
Exploring direct online sales strategies in the German consumer goods market
KRISCHAN SCHULTE Benjamin
But why do followers have a multi-platform following behavior?
LAROUTIS Dimitri, DELANNOY Arnaud
The Live Shopping trilogy emerging in China: The benefits of sensory marketing
LI Dongfang, NABEC Lydiane
Digital channels and encroachment : Ownership redirection in franchise channels
MANARESI Angelo
Re-examining the determinants and calculation of the Net Promoter Score (NPS): An empirical investigation in the retail sector
MAUBISSON Laurent, MENCARELLI RĂ©mi, RIVIERE Arnaud