The supermarket of the future a digital exhibition and multisensory shopping experience
BOTSCHEN Guenther, STREICHER Mathias

Interactive technologies: Measuring the impact of perceived autonomy and control on the consumer- salesperson relationship
BOUDKOUSS Hafida

Persistence of customers during their shopping journey
COCCO Helen, DEMOULIN Nathalie

Exploring direct online sales strategies in the German consumer goods market
KRISCHAN SCHULTE Benjamin

But why do followers have a multi-platform following behavior?
LAROUTIS Dimitri, DELANNOY Arnaud

The Live Shopping trilogy emerging in China: The benefits of sensory marketing
LI Dongfang, NABEC Lydiane

Digital channels and encroachment : Ownership redirection in franchise channels
MANARESI Angelo

Re-examining the determinants and calculation of the Net Promoter Score (NPS): An empirical investigation in the retail sector
MAUBISSON Laurent, MENCARELLI Rémi, RIVIERE Arnaud