When personalization hangs out with customer loyalty: A bibliometric analysis.
D'AMICO Simona, IASEVOLI Gennaro, OTTOLENGHI Chiara
Netflix with ads: An exploratory study of the relationship between perceived value and perceived ad intrusion.
PERRAUD Laure, RODRIGUEZ Virginie
The effect of process-oriented, consistent customer service and digital in-store services on customer satisfaction
QUERFURTH Marco
The importance of value communication and work experience in sales during the Covid crises on the Austrian medical-device market
REITERER Johannes, DRESSLER-STROSS Stefan
Telecommuting: What s best for Generation Z salespeople?
ROCHE Didier
Front line employees’ competencies in the era of “Phygitability”
ROTEN Yonathan
Effectiveness of retargeted direct mailing : When does it work ?
VAFAINA Saeid
The influence of participative pricing mechanisms on purchase decisions - An empirical comparison of PWYW, PYP, and Fixed Price.
WERNER Bastian, AHMED Sheraz, DOST Florian