When personalization hangs out with customer loyalty: A bibliometric analysis.
D'AMICO Simona, IASEVOLI Gennaro, OTTOLENGHI Chiara

Netflix with ads: An exploratory study of the relationship between perceived value and perceived ad intrusion.
PERRAUD Laure, RODRIGUEZ Virginie

The effect of process-oriented, consistent customer service and digital in-store services on customer satisfaction
QUERFURTH Marco

The importance of value communication and work experience in sales during the Covid crises on the Austrian medical-device market
REITERER Johannes, DRESSLER-STROSS Stefan

Telecommuting: What s best for Generation Z salespeople?
ROCHE Didier

Front line employees’ competencies in the era of “Phygitability”
ROTEN Yonathan

Effectiveness of retargeted direct mailing : When does it work ?
VAFAINA Saeid

The influence of participative pricing mechanisms on purchase decisions - An empirical comparison of PWYW, PYP, and Fixed Price.
WERNER Bastian, AHMED Sheraz, DOST Florian