The impact of visual codes on Burgundy wine labels on purchase intention : An application of conjoint analysis
BENSA Françoise
Evaluation of the intention to use a augmented reality mobile application for wine purchases
BOURLIATAUX-LAJOINIE Stéphane, RIVAL Yann, DAVID Mickael, CACHO-ELIZONDO Silvia
The effect of self-congruity and perceived sustainable actions in luxury branding
IVANAUSKAITE Karolina, VALETTE-FLORENCE Pierre, STATHOPOULOU Anastasia
[crickets chirping] Nature sounds affecting attitudes and behaviors towards insect foods in a cross- cultural investigation
MARQUIS Didier, REINOSO-CARVALHO Felipe, DELIZA Rosires, PANTIN-SOHIER Gaëlle
Sustainability in the fashion and luxury industry, an effective marketing tool only if human to human
PELLICELLI Anna Claudia, ROMANA GARRONE Carola
Tokenizing luxury: Exploring the value of NFTs in the fashion luxury industry
POLYZOS Efstathios, ZALAN Tatiana, TOUFAILY Elissar
Can live-streaming e-commerce boost purchase intention ? An application to Chinese luxury market under COVID-19 pandemic
WAN Yuan, KOROMYSLOV Maxime