Perception of privacy by mobile applications and user satisfaction: The case of TripAdvisor
BOURLIATAUX-LAJOINIE Stéphane, LEROY Julie, TANG-TAYE Jean-Pierre, MAUBISSON Laurent

Why are health guidelines not always effective? The role of distance from illness and reactance to health guidelines
COTTET Patrice, FERRANDI Jean-Marc, LICHTLE Marie-Christine, PLICHON Véronique

Influence of entertaining content in social media marketing for a health service provider
GALLE Clara, DOST Florian, REICHSTEIN Thomas

Dyadic business relationships within B2B services in developing countries : Lessons from the pharmaceutical distribution sector in Vietnam
JALLAT Frederic

The role of Branded Museums in revitalizing tourism after disruption: qualitative research
MAZZU Marco Francesco, DELLA SALLA Irene, DE ANGELIS Matteo

Becoming an emergency physician: From dream to nightmare? A marketing approach to human resources
QUERO Christelle, CRIE Dominique, BERRICHE Amira

Engaging coastal users in pro-environmental behaviors: An analysis of social marketing practices
TRELOHAN Magali

Big pharma s electronic word of mouth during Covid-19
ZEAITER Zaynab