Marketing communications of brand-related stereotypes and consumer responses: A mixed- methods approach.
KOLBL Ziva, ARSLAGANIC-KALAJDZIC Maja, PLAKOYIANNAKI Emmanuella, DIAMANTOPOULOS Adamantios
Marketing communications of brand-related stereotypes and consumer responses: A mixed- methods approach.
KOLBL Ziva, ARSLAGANIC-KALAJDZIC Maja, PLAKOYIANNAKI Emmanuella, DIAMANTOPOULOS Adamantios