An analyse of the airline tickets prices behaviour: Before, in and after Covid.
ANDRES-MARTINEZ Maria-Encarnacion, ALFARO-NAVARRO Jose-Luis
How customers size influence the link between suppliers marketing efforts and relationship strength
CAMBRA-FIERRO Jesus, PEREZ-LOPEZ Maria-Eugenia, RUZ Miguel Angel, TRIFU Andrea, CHABAN Omar
Looking for responsible consumers: Emotions as a driver of sustainable decisions.
FERNANDEZ-SABIOTE Estela, LOPEZ-LOPEZ Inés, RUIZ-DE-MAYA Salvador
Research in consumer well-being: Cross-fertilizing the past to advance the future.
GASTON-BRETON Charlotte
From CSR implementation to market impact: The managers’ vision in an emerging economy
JUAN CAMBRA-FIERRO Jesus, PEREZ-LOPEZ Maria-Eugenia, RUZ Miguel Angel, CHABAN Omar
Country image "Spain" in International sports events
KUSTER-BOLUDA Inés, VILA-LOPEZ Natalia, MORA-PEREZ Elisabet, CASANOVES-BOIX Javier, SARABIA-SANCHEZ Francisco
The European Digital Services Act package: A preliminary assessment of the effects of public policy on underaged consumers’ protection
MUTU Adriana
Assessing the influence of national sports celebrities on tourist perceptions and visit intentions: A cross-cultural comparison.
PASCUAL DEL RIQUELME MARTINEZ Maria, VILA Natalia, KUSTER Inés, MORA Elisabet
Agile branding – Just a buzzword or the answer of modern brand management to a dynamic environment?
POEHLMANN Michaela, SEITZ Jürgen, JAMBRINO-MALDONADO Carmen, DE LAS HERAS-PEDROSA Carlos
A model to understand the level of use of subscription video-on-demand platforms and illegal streaming sites
SERRANO DE LARA Diana, REDONDO BELLON Ignacio
Treatment of digital advertising in the online press in the Community of Madrid according to geographical character
YUSTRES DURO Pilar, RODRIGUEZ-CARMONA Laura Melando