Exploring the multidimensionality of wellbeing in the marketing literature through a bibliometric approach.
CELIO Francesca, RICOTTA Francesco

Research in consumer well-being: Cross-fertilizing the past to advance the future.
GASTON-BRETON Charlotte

Marketing and wellness: the Tao way.
HEILBRUNN Benoît

The impact of humour in anti-smoking prevention campaigns on the attitudes and intentions of young people under the age of 17.
LAMBERT Maud, SCARANO Monica, MARTIN Annabel

Fighting food insecurity: Is social franchising part of the answer?
STREED Odile

The impact of generative AI: A multi-case study analysis of enhancing well-being along the customer journey.
TOUTI Magda, BARTOLI Chiara, MATTIACCI Alberto