From CSR implementation to market impact: The managers’ vision in an emerging economy
CHABAN Omar, JUAN CAMBRA-FIERRO Jesus, PEREZ-LOPEZ Maria-Eugenia, RUZ Miguel Angel
How customers size influence the link between suppliers marketing efforts and relationship strength
CHABAN Omar, CAMBRA-FIERRO Jesus, PEREZ-LOPEZ Maria-Eugenia, RUZ Miguel Angel, TRIFU Andrea