When influencers promote their own products: Trust perceptions following explicit versus implicit promotion styles
DOST Florian, PESCHKE Christiane
Approaching very old people: Rely on traditions and don’t forget to call.
DOST Florian, LAU Vanessa
Attention please! How attention drives social media engagement
DOST Florian, REICHSTEIN Thomas
Influence of entertaining content in social media marketing for a health service provider
DOST Florian, GALLE Clara, REICHSTEIN Thomas
The influence of participative pricing mechanisms on purchase decisions - An empirical comparison of PWYW, PYP, and Fixed Price.
DOST Florian, AHMED Sheraz, WERNER Bastian