A study on Impact of Brand Scandal on Consumer Attitudes.
KAPOOR Sunaina
Consumer emotions and perceptions about value-related brand scandals: Insights from a qualitative study.
KAPOOR Sunaina, DE NARDI Giada, SIGNORI Paola
A study on Impact of Brand Scandal on Consumer Attitudes.
KAPOOR Sunaina
Consumer emotions and perceptions about value-related brand scandals: Insights from a qualitative study.
KAPOOR Sunaina, DE NARDI Giada, SIGNORI Paola