I am a conversational agent : How to disclose its identity when not human.
BANANA Salma, BALECH Sophie
Consumer’s perceptions of ornamental innovations: An exploratory study
BELBOULA Imène, PANTIN-SOHIER Gaëlle, SYMONEAUX Ronan, MEGNANT Alan, SEGOND Naïs
The impact of visual codes on Burgundy wine labels on purchase intention : An application of conjoint analysis
BENSA Françoise
The role of flow state on environmental concern: The case of virtual reality educational experiences
BONNETIER Caroline, MAUBISSON Laurent, COUTELLE Patricia
Interactive technologies: Measuring the impact of perceived autonomy and control on the consumer- salesperson relationship
BOUDKOUSS Hafida
Evaluation of the intention to use a augmented reality mobile application for wine purchases
BOURLIATAUX-LAJOINIE Stéphane, RIVAL Yann, DAVID Mickael, CACHO-ELIZONDO Silvia
Perception of privacy by mobile applications and user satisfaction: The case of TripAdvisor
BOURLIATAUX-LAJOINIE Stéphane, LEROY Julie, TANG-TAYE Jean-Pierre, MAUBISSON Laurent
Television series and the critical reception of managerial practices: The case of The Dropout, fictionalizing the Theranos scandal
BRASSIER Pascal, ESCURIGNA Julie
Brand benevolence: myths and realities from consumers perspectives
CASENAVE Eric, MUGEL Ophélie
Persistence of customers during their shopping journey
COCCO Helen, DEMOULIN Nathalie
Why are health guidelines not always effective? The role of distance from illness and reactance to health guidelines
COTTET Patrice, FERRANDI Jean-Marc, LICHTLE Marie-Christine, PLICHON Véronique
Product recall: Impact on the breach of the psychological contract and consumer disorientation in the food sector
DE VASSOIGNE Tony, SOBOCINSKI Przemek
Comparative approach to the influence of Nova and NutriScore on food choice behaviour and product perception. The case of yoghurt.
DELANNOY Arnaud, LAROUTIS Dimitri, MANN-DAVID Stéphanie
Impact of labelling information about pesticide use during fruit and vegetable cultivation on consumers product choice.
DROULERS Olivier, LACOSTE-BADIE Sophie
Are digital sharing platforms driving users to over-consume? A home swapping platform study.
DUONG Quynh Lien
The impact of ewom on purchase intention and online recommendations.
EL OUAHABI Siham, BELHSEN Noureddine
The impact of the color of gendered products on the brand coolness
FAUVEL Léa, SOHIER Romain
Food upcycling : How to improve the consumer s willingness to pay ?
FERRANDI Jean-Marc, LICHTLE Marie-Christine, MIONE Anne, SIADOU MARTIN Béatrice, EPPE
The transformation of marketing activities to integrate the planetary boundaries
GASIGLIA Nicolas, SCHMITT Julien
A virtual reality visit to a UNESCO site: A loss leader or a substitute? The case of the Lascaux cave.
GAUTHIER-PEIRO Marie-France, BOURLIATAUX-LAJOINIE Stéphane, AGBOKANZO Koffi, MAZIERE Bruno
"It s hot in this streetcar", or how sensory marketing could help change users thermal perceptions
GROBERT Julien, ADAM Nicolas, BOUVET Anne, DUHIN Antoine
Food waste: Is Generation Z less vigilant?
INGARAO Aurore, SUGIER Laure, RODRIGUEZ Virginie
To contribute : A non-market experience that interlaces production and consumption.
JOUD Erwan, JULLIEN Nicolas, LE GALL-ELY Marine
Sovereign brands contribution to corporate CSR objectives: Proposed definitions and operating methods
JOURDAN Philippe, PACITTO Jean-Claude
Optimizing the online customer experience with chatbots through preferences for human attributes
KBAIER Eya, HMISSI Hechmi, NAJJAR Chaima
The impact of humour in anti-smoking prevention campaigns on the attitudes and intentions of young people under the age of 17.
LAMBERT Maud, SCARANO Monica, MARTIN Annabel
But why do followers have a multi-platform following behavior?
LAROUTIS Dimitri, DELANNOY Arnaud
Taste with the eyes - The influence of lightness and saturation of packaging color on taste.
LE HEN Alexandre, LACOSTE-BADIE Sophie, DROULERS Olivier
The Live Shopping trilogy emerging in China: The benefits of sensory marketing
LI Dongfang, NABEC Lydiane
[crickets chirping] Nature sounds affecting attitudes and behaviors towards insect foods in a cross- cultural investigation
MARQUIS Didier, REINOSO-CARVALHO Felipe, DELIZA Rosires, PANTIN-SOHIER Gaëlle
Re-examining the determinants and calculation of the Net Promoter Score (NPS): An empirical investigation in the retail sector
MAUBISSON Laurent, MENCARELLI Rémi, RIVIERE Arnaud
Beyond the black hole, the untapped horizons of technological innovation in banking: Summary of the literature and outlook
MBAM Augustin Junior, BERRICHE Amira, BEKOLO Claude
A conceptualization of an employer brand through a franchise network in emerging countries
MOHAMED REDHA Belboula
Exploration of the dark side of mobile technologies on consumer immersion in touristic experience: The case of theme parks.
MORRONGIELLO Caroline, BONNEFOY-CLAUDET Lydie
The duality between Self-EXPansion and Self-EXTension : An application to smartwatches users
NACHIT Oussama, BALBO Laurie, LICHTLE Marie-Christine
What delivery choices do eco-responsible consumers make when shopping online?
PAILLART Alexandre, AMINE Abdelamjid, de PECHPEYROU Pauline
AI, heritage and social networks: what strategies for valorization ? The case of Douyin
PAQUIEN-SEGUY Françoise
Netflix with ads: An exploratory study of the relationship between perceived value and perceived ad intrusion.
PERRAUD Laure, RODRIGUEZ Virginie
Becoming an emergency physician: From dream to nightmare? A marketing approach to human resources
QUERO Christelle, CRIE Dominique, BERRICHE Amira
Study of the impact of the characteristics of a product placement on YouTube on the reactions of Internet users
REGNIER Simon, LEMOINE Jean-François
Telecommuting: What s best for Generation Z salespeople?
ROCHE Didier
The influence of the perceived authenticity and proximity of the products. An application to the clothing sector.
SACO Virginie, LICHTLE Marie-Christine, FOLCHER Pauline
The influence or retail website design on internet users reactions: The case of menu layout
SENDER Thomas, LEMOINE Jean-François
The bifactor s-1 model : an appropriate model for multidimensional marketing scales.
SOULIE Pierre-Charles, BREE Joël
Consumer acceptance of 3D food printing
TAMARO Annick, GIRARDON Kimberley, INNOCENT Morgane, DECOURCELLE Nicolas
Shared product: Typology and issues for firms
TAMIN Batoul, PETITPRETRE Benoît, BOURLIATAUX-LAJOINIE Stéphane
Engaging coastal users in pro-environmental behaviors: An analysis of social marketing practices
TRELOHAN Magali
Ok Google: How to optimize search engine optimization for voiced information searches?
VACHAUDEZ Aurélie, DEPUYDT Séverine, TANCREDI Camille
Product-harm crisis and scandal of communication: The case of Lactalis.
ZGHAL CHHAIDER Khouloud, FALL DIALLO Mbaye