Discrepancy between attitudes and behavior in sustainable purchase decisions of Generation Z.
BERGER-GRABNER Doris, KIESL Anne
A psychographic view on the influencing chain of fairness in fashion influencer – Follower relations
BIDMON Sonja, PROBSDORFER Alexandra, SULZER Ines
Influence of entertaining content in social media marketing for a health service provider
GALLE Clara, DOST Florian, REICHSTEIN Thomas
Perceived age as a component of brand personality: Consequences for brand attractiveness
RAHN Felix, SCHMIDT Holger
The influence of participative pricing mechanisms on purchase decisions - An empirical comparison of PWYW, PYP, and Fixed Price.
WERNER Bastian, AHMED Sheraz, DOST Florian