Psychological discomfort during the brand experience in VR-based metaverses: The role of brand attitude ex ante.
PATRIZI Michela, BOCCALINI Sara, VERNUCCIO Maria

Made in Italy values “meet” sustainability: The E. Marinella case.
PATRIZI Michela, BOCCALINI Sara, CECCOTTI Federica, PASTORE Alberto, SCRIMIERI Chiara, VERNUCCIO Maria