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Big Data

Daten als ökonomisches Tauschgut: Analyse der Bedingungen zur Reduktion des Datenschutzparadoxons und deren strategische Implikationen für Unternehmen
ADEN Charlotte

AI_Implementation_Optimisation for Sustainable Marketing and Organisational Success
BATCH Catherine, PELOSO Antony

AI_Implementation_Optimisation for Sustainable Marketing and Organisational Success
BATCH Catherine, PELOSO Antony

Public Reaction to Pharmaceutical Preannouncements on Social Media: A Signaling Perspective
CARON Olivier, BENAVENT Christophe

Harnessing AI to Navigate User Generated Content: A Framework for Consistent Customer Experience Across Digital Touchpoints
RUBIN Natalie, BLUM Ralph, HAAN Philipp