Mapping the Landscape of Prosumption Research: A Bibliometric Investigation and Research Agenda
ABBASSI Wyssal, JAOUED ABBASSI Leyla
Revisiting COO Effects on Purchase Intention: A Qualitative Study Among Gen Z Consumers in Germany
BEN JEMAA Aida Matri, SCHLEIDEN Alina
Comment convaincre d’acheter un produit d’usage quotidien aussi intangible que l’intégrité académique ?
BERGADAà Michelle
A JOURNEY-CENTRIC APPROACH TO BUSINESS GROWTH: ENHANCING CUSTOMER EXPERIENCE FOR COMPETITIVE EDGE
BLANCO-MORENO Sofia, BAYRAM ARLI Nuran, SANTOS Ramen
From Academia to Application: Can marketing researchers estimate managerial relevance?
BLEEKER Malte, HATTULA Johannes, REINECKE Sven
FROM DECISION-MAKING JOURNEYS TO POLITICAL MARKETING: TOWARDS THE SCHEMATIZATION OF JOURNEYS OF THE FRENCH VOTERS
BOULADI Emna
Analytics learning, privacy and GDPR: an impossible balance?
BOURLIATAUX-LAJOINIE Stéphane, DAVID Mickael, DE LA FOUCHARDIèRE Catherine, FOURNIER Christophe, NIOUSHA SHAHIDI
The role of smart objects in consumption practices. An assemblage theory perspective on amateur cycling
DALLI Daniele
The Effect of the Cartoonlike Style on Consumer Engagement
FARACE Stefania
Enabling access to material sufficiency: An analysis of the practices of social assistance professionals through capability theory
GUILLARD Valérie
Proposal for an instrument to measure embodiment in VR marketing experiences
LEVEAU Pierre-Henry, CAMUS Sandra
The HBR-Effect: How Publication in Managerial Transmission Journals Increase Research Visibility
LIANG Xiaoning, HAENLEIN Michael, STäBLER Samuel
L’UTILITE PERÇUE DES OUTILS DE CONFIGURATION EN LIGNE : DEVELOPPEMENT ET VALIDATION D’UNE ECHELLE DE MESURE
MEDDEB Marwa, MOULINS Jean-Louis
The effect of Social Norms under different moods
MELNYK Vladimir
Social influence on exercising: Its role in habit strength
MINGUEZ Ana, KUMAR V, LESZKIEWICZ Agata, SESE Javier
Recherche-intervention dans l’écosystème monastique, une approche réflexive. Comment entrer dans son terrain, y rester et y restituer ?
PAQUIER Marie-Catherine
Motives and Impacts of Online Community Participation on e-WOM and Purchase Intention for Sports Team Products
SOUIDEN Nizar, CHAOUALI Walid, CHIADMI Nour-Eddine, GAGNON Jacob, LADHARI Riadh
THE PACE OF AWESOME: HOW FAST- AND SLOW MOTION MAKE THE ORDINARY AWE-INSPIRING
STUPPY Anika, ANDERSON Craig, SELLIER Anne-laure
UNDERSTANDING THE IMPACT OF SPORT PRACTICE ON WOM BY DEMOGRAPHICS: EXPLORATORY INSIGHTS FROM A NCA APPROACH
TUBILLEJAS-ANDRéS , CALDERóN-GARCíA H, OUAZZANI Y, RIVERA S